As one of the most effective methods of growing audience engagement, developing your brand awareness and driving sales; content marketing is critical for your 2022 business marketing strategy. 

But what is it? 

Content marketing is a strategic marketing approach focused on creating and sharing online social media material in a valuable, relevant and consistent way to both attract and retain a clearly defined audience and ultimately drive conversion- in a nutshell!

Instead of just promoting your products or services, you’re looking to drive profitable customers into action by providing relevant and useful content to your audience.

There are clear benefits to your business using content marketing. 

✨ Increased sales

✨ Cost effectiveness

✨ The ability to create and nurture a community

✨ Customer loyalty

✨ Build your brand

But why should you use it?

Cost Effectiveness 

In general, statistics have shown that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Posting strategised social content enables you to demonstrate your value proposition, business values and brand voice; crucial to brand awareness. This not only costs less than traditional marketing campaigns, utilising social media tools to communicate your business values, but can also generate a higher quantity of leads through an alignment in values between you and your audience. 

Traditional Marketing is on the down

Digital marketing has evolved dramatically over the last few years. With 78% of chief marketing officers believing that content marketing is the future of marketing, focussing on custom content should be a priority for your business in 2022. 

Community = Conversion

Here at PGS we signed 500 clients in our first year. How? Community! 

Community is the most underrated sales tool on the planet. With an engaged community, you don’t have to make people buy your products, they will want to naturally! 

Content marketing is a great tool for building this type of community. By providing value in your content, communicating your brand voice and values and interacting with your audience, this enables you to both create and nurture a community, thus see up to 6x more conversion for your business. 

Will you be prioritising content marketing for your business in 2022? Let us know in the comments below!

PS: If you’re unsure how to create content that results in both growth and sales, we’re hosting a two-week long Instagram Strategy bootcamp at the end of this month! With only a few days left to grab a spot, check out what’s on offer here.