Today, we’re talking about the top 3 Reels mistakes we see brands consistently making with their Instagram Reels strategy and creation. At Pure Gallus Social, we have worked with a plethora of small business owners, creators and service providers and have seen pretty much every mistake in the book.
Here are 3 Reels mistakes to avoid when utilising this short form content.
Focusing on Views
The first mistake we see is brands and business owners only focusing on views and vitality. While views are great, creating reels that are impactful within your community is more important. Instead of chasing numbers, think about the end goal. If you're solely focusing on views then that is not going to aid with long term brand growth and nurturing. Focus instead on the community you are building with your audience- as that is who will become your customers.
Exclusively Copying Trends
Another mistake we see for Instagram Reels is ONLY copying trends. Trends should be the cherry on the cake, not the basis of a reels strategy. We encourage you to take a trend and make it your own, rather than regurgitate the same trends. Pick up on a trend that is happening in another industry and add your own spin on it. That way, you can utilise trending audios whilst staying original, encouraging your reel to stand out and ‘stop the scroll’.
Not Batch Creating Reels
Here at Pure Gallus Social, we are all for working smarter, not harder. Consider batching your reels creation so you have content to post ahead of time, as well as back up content for emergencies! If you’ve gone to all the trouble of getting set up to record, you should take advantage of it and record multiple pieces of content at once!
Do you struggle to create Reels? Do you feel like you are posting with no strategy? Then why not join us for our upcoming masterclass ‘The Reel Appeal’; we’ll take a deep dive into the wonderful world of reels, sharing our best kept secrets so you’ll never feel on the heels of reels again! Buy a ticket today!
