Have you recently launched your business? Or perhaps you just launched a new product and heard… crickets?Â
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When it comes to original product launches, we see many clients bogged down by how well the launch performs, often feeling disappointed when these numbers don’t meet their expectations.Â
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Here is the big secret… FIRST launches are NEARLY ALWAYS a disappointment. This is because we set entirely unrealistic expectations on our launches based on (sometimes fabricated…) stories we see on Instagram for 10K first launches for new businesses.Â
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The truth is, most first launches are never going to hit 10k. This is because we do not have enough DATA to fully strategise those launches.Â
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Instead of seeing your first launch as a FLOP, focus on the super useful data you got from the process!Â
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Some data from your organic Instagram strategy that you may want to consider/calculate are:Â
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- How many clicks from Instagram became a sale (link clicks divided by sales quantity)Â
- What percentage of your followers become a sale (followers divided by 100x sales quantity)
- How many followers you need on average for a sale (followers divided by sales)
- How much reach it takes you to attract a new follower (reach in a 30 day period divided by gross new followers in a 30 day period)
- Demographic data (comparing Instagram insights to your Google Analytics on your sales platform)
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All of these statistics can help you ensure your next launch meets your lofty expectations! Consider this your product launch cheat sheet 😉
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If you need more help with your launch strategy, why not book a 1-1 Instagram consultancy session. Here, we can help you build a strategy to ace your next launch and make more sales in the future. Click the box below to book your slot!Â